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It’s known as the ‘cool girl’ brand, and if there’s one thing ALIGNE knows how to do (and do really well), it’s denim.
It’s not just part of the collection – it’s the beating heart of the brand. After a string of sell-out styles that had fashion fans scrambling to get their hands on a pair, the team has spent the last 10 months behind the scenes, fine-tuning every stitch, seam and silhouette – so they are perfect for everybody (literally).
The result? A core denim range that’s as flattering as it is fashion-forward, if we do say so ourselves.
With five key shapes, each one designed to suit different moods, vibes, and body types – because let’s be honest, no two denim days are the same.
There’s the Loose Wide, for that effortlessly cool, borrowed-from-the-boys look. The Straight, a timeless classic that goes with literally everything. The Straight Flare, which gives a subtle nod to the ‘70s without going full disco.
Then there’s the Slim Flare – a personal fave of ALIGNE’s CEO, and for good reason. It hugs in all the right places and kicks out just enough to make a statement. And finally, the Skinny – because some silhouettes never go out of style.
Shop ALIGNE’s Top Denim Styles Here:

Low Rise Loose Wide-Leg Jeans
These relaxed, wide-leg jeans are crafted from 100% organic cotton denim and designed to sit low on the hips for an effortlessly cool look. Featuring a dramatic puddle-length hem, subtle whiskering, and a classic five-pocket design, they offer a true-to-size fit with a zip fly and button fastening.

High Rise Straight Leg Jeans
These high-rise, straight-leg jeans from ALIGNE's denim capsule are designed to gently skim the hips and thighs, offering a clean, structured silhouette. Made from 100% organic, rigid cotton denim with no stretch, they feature a classic five-pocket design, zip fly, and button fastening, and fit true to size.

Mid Rise Straight Flare Jeans
These classic straight-cut jeans feature a subtle flare and a relaxed fit through the thigh and knee for a flattering, easygoing silhouette. Made with just the right amount of stretch for all-day comfort, they come in a mid to high rise, with a five-pocket design, zip fly, and button fastening, and fit true to size.

Mid Rise Slim Flare Jeans
These slim flare jeans are designed to elongate the legs, offering a flattering silhouette with a comfortable mid-rise fit. Made from 99% organic cotton and 1% elastane, they provide just the right amount of stretch for ease of movement, and feature a classic five-pocket design with a zip fly and button fastening. They fit true to size for a sleek yet comfortable everyday style.

Mid Rise Skinny Jeans
Skinny jeans are making a comeback, and this iconic Y2K-inspired pair is a standout. Crafted from 99% organic cotton and 1% elastane, they hug the body from hip to ankle with added stretch for all-day comfort and flexibility. Featuring a mid-rise fit, classic five-pocket styling, and a zip fly with button fastening, they fit true to size.
Each pair has been crafted with the kind of attention to detail that makes you feel like they were made just for you. Think premium fabrics, perfected fits, and that elusive combo of comfort and structure that’s surprisingly hard to find in a pair of jeans.
Whether you’re dressing them up with a blazer and boots or keeping it casual with a tee and trainers, ALIGNE’s denim is designed to move with you – from weekday errands to weekend brunches and everything in between.
And ALIGNE isn’t just slaying denim when it comes to jeans, but dresses, shorts, tops and skirts too! All of which are easy to dress up and down – trust us. Our shopping expert has been filling her virtual basket with everything and anything ALIGNE – and very much has her eye on the Ariella Buttoned Denim Top for £79.
So, if your denim drawer is in need of a refresh, this is your sign. Trust us – your wardrobe (and your bum) will thank you.
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